Hyundai Rooftop Signboard

Declared the largest rooftop signboard in the Middle East at the time of its completion, the Hyundai Signboard was constructed atop a 45-storey tower along Sheikh Zayed Road, one of Dubai’s most prominent commercial corridors. The project demanded an engineering approach that combined visual impact with structural integrity, given the signboard’s scale, exposure to high wind loads, and its prominent position on the city’s skyline.

Biston handled the full scope of the steel structure — from design and fabrication to on-site erection — completing the installation at a height of more than 180 meters without the use of a tower crane. This required precise planning, advanced rigging methods, and tight coordination on site to deliver a safe, durable, and visually flawless result that meets international standards for high-rise